We see our values as the set of principles that guide our daily behaviour - what we do, how we think, decide, communicate, and treat people around us, and what we reward. Values become meaningful if they are lived every day by every team member. At Dropp, we expect you to reflect on your and your co-workers’ doings with respect to our values every day.

1. Dedication To Learning & Development

• You are humble, hungry, and never stop learning.
• You strive for an unprejudiced learning environment at work, marked by openness, curiosity, and room for experimentation. For you, failure is an opportunity to learn.
• You are dedicated equally to teaching and to be taught. You provide and are open for candid, constructive feedback.
• You like to take on roles that are outside of your comfort zone. As a leader, you provide co-workers with such opportunities.
• You are committed to performance. In return, we are committed to providing boundless advancement opportunities based on merit.

2. Ownership Mindset

• You feel accountable and responsible within and beyond your role.
• You do what is best for the company overall.
• You optimize for outcomes over the long-run.
• You chase uncertain entrepreneurial opportunities with high potential returns.
• You go the extra-mile to achieve the best outcome imaginable.
• You are tenacious, gritty, and do not give up easily.

3. Bias To Act & Get Hands Dirty

• You consider no task beneath yourself.
• You find pragmatic solutions that work reliably.
• You are focussed on results, not on the process of how to get there.

4. Customer Centricity

• You measure yourself by the number of smiles you put on our customers’ faces.
• You start with the customer and work backwards.
• You focus on what recipients, our main users, want, and deliver what provides most value to shops, our paying customers.

5. Resource Consciousness

• You understand that we live in a world of limited resources - environmentally, financially, and in terms of people’s time. You spend these resources consciously.
• You achieve more with less. You take constraints as opportunities for innovative and effective ideas.

6. Problem Solver Mentality And Willingness To Dive Deep

• You find ways to solve problems effectively, balancing pragmatism and simplification with the ambition for the best solution.
• You start with the big picture but, where worthwhile, you are not afraid to dive deep to make connections that others miss.
• You like to inform your decisions from data where possible but also do not shy away from applying your own judgement or thinking from first principles.

7. Be True To Ourselves - As Individuals And As A Company

• You are authentic, earnest and humble and act accordingly.
• You celebrate and actively foster diversity in all its forms and value an inclusive environment.
• You admit mistakes and share successes openly.
• You share your perspectives for the benefit of Dropp and create an environment where everyone feels comfortable to do so.

8. Respect

• You show uncompromising respect to all co-workers, customers, and other partners.
• You are appreciative of the good work of others and you give credit.

9. Focus On Impact

• You prioritize actions with the biggest positive impact for the company as a whole.
• You discard anything that has no positive combined net impact on the stakeholders (customers, co-workers, society, investors).

10. Embrace The AND

• You don’t think of decisions as “either or”, but as “and”. You don’t think black and white.
• Instead of lazy compromises, you find ways to combine both extremes into an even better working process, i.e. refer to one of Dropp’s core beliefs: “convenience AND sustainability”.

11. Peloton Principle: We Are One

• Like a peloton, we all move into the same direction in sync. Different team members take the lead at different times. We push each other. We collaborate closely. We watch out for each other. But we retain full control over how we do as individuals. This makes us go far together.
• We are approachable, help each other, and collaborate to earn each others’ trust.